I Want That! How We All Became Shoppers
By Thomas Hine
"Choosing and using objects is a primal human activity, and I Want That! is nothing less than a portrait of humanity as the species that shops. We shop to nourish our bodies and to feed our fantasies. We shop to belong to groups. We shop to define ourselves as individuals. We shop to be powerful. We shop to be responsible. We shop to celebrate. We shop because we don't want to miss out on the excitement of life. I Want That! shows how these fundamental desires play out in today's malls, Web sites, boutiques, and superstores.
"The book also offers a lively, fast-paced history of finding, choosing, and spending. It makes stops in the crossroads markets in which prehistoric merchants traded gold, amber, and obsidian; in the agora in Athens, where sharp setters wet their wool to make it weigh more, and everyone came to buy, talk, eat, and get their hair done."