marketing

Con$umed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

By Benjamin R. Barber.

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"A piercing and vital look at how capitalism is consuming U.S. society. An apt sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a wrenching portrait of how adult consumers are infantilized in a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers. Driven by a frantic imperative to sell, consumer capitalism specializes today in the manufacture not of goods but of needs. This provocative culmination of Barber's lifelong study of democracy and capitalism shows how the infantilist ethos deprives society of responsible citizens and displaces public goods with private commodities. Traditional liberal democratic society is colonized by an all-pervasive market imperative. Public space is privatized. Identity is branded. Our world, homogenized."

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Why We Buy: The Science of Shopping

By Paco Underhill

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"Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: * The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. * A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

"The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones."



 

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Creative Marketing

Marketing

We were recently interviewed for possible inclusion in a book about word-of-mouth-marketing.  The authors are intrigued with how we market our library services and resources not just to our patrons, but also to our funding organizations, other libraries, and other organizations.  For example, staff have used free software programs to create a video entitled "Who Needs the Public Library?," which you can view on YouTube in our crrlvideo "channel."