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Free-to-Play

10/04/2012 - 12:45pm
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Free.  Everybody likes free.  I mean, what’s not to like about free?  It’s free!  Free, free, free - use the word often enough, however, and it begins to lose its meaning.  “Free special offer (some rules and restrictions apply)!” “Free entree (with purchase of equal or greater value entree)!” “Free ski trip (after we badger you into investing in a timeshare over the course of an eight-hour 'seminar')!”  Free just isn’t what it used to be, and nowhere is this more evident than the world of electronic games.  Users are steeped in phrases like “free-to-play” and “freemium” to a degree that free really does start to sound like a four-letter-word.  Free they say?  Nonsense, we say.  Let’s take a look.

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