It’s no secret that the newspaper and magazine industries are under a period of terrible financial stress, as I reported in my article, "Where Have All the Magazines Gone?" Since then, even more magazines and newspapers have ceased publication of their printed format, including Newsweek at the end of 2012. As print magazines and newspapers become less viable, the companies that run them face a vexing choice—rely on Internet advertising on an open site for funding or charge fees for access to a pay wall site that inherently limits the size of their audience. Inspired by the New York Times’ recent implementation of a pay wall, many news magazines are implementing or plan to implement pay walls, including the Washington Post. As consumers, many find the concept of formerly free sites implementing viewing restrictions on content frustrating and counterproductive to their desire to know what’s going on in the world. But does it even benefit the companies themselves in the long run? Financial magazines and Wall Street praise the Times’ pay wall as the future, but the overall history of success for pay wall news sites is considerably less hopeful than it may first appear.