Central Asia Institute
One of the most popular humanitarian nonfiction books of the 2000s was Greg Mortenson’s best seller Three Cups of Tea. Three Cups of Tea was marketed as a call for humanitarian aid to impoverished Central Asian nations such as Pakistan and Afghanistan, but Mortenson’s life story of dedicating himself to providing education to the people of Central Asia was the emotional connection that sold many readers on the book. Mortenson traveled across the U.S., giving lectures, setting up charities to provide money for his Central Asia Institute (CAI), and appearing on numerous talk shows to promote his book. As beautiful as his humanitarian mission seemed, it was ultimately revealed as too good to be true by writer Jon Krakauer, whose expose Three Cups of Deceit explored the lies in Mortenson’s story and the lack of effectiveness in the CAI’s schools program. Although Three Cups of Deceit can be a depressing read at times, it also makes for a fascinating study in media awareness and image manipulation.